The Importance of Point of Purchase Displays
A point of purchase (POP) display gives your brand the opportunity to stand out amongst the competition. It also offers shoppers a unique way to engage with your product, helping boost visibility and drive impulse sales.
According to POPAI, over 70% of purchase decisions are made in-store, with 96% of shoppers attributing at least one of their purchases to the influence of point-of-purchase displays (ivEnd).
Below, we will detail the importance of POP displays in retail, and give you statistically driven tips and tricks to help you drive more sales.
Top Reasons for POP Displays
- Enhance Visibility: A POP display will improve product visibility and make it easier for customers to notice promotions and new arrivals.
- Drive Sales: A well-designed POP display, paired with a strategic promotion, can boost sales by a staggering 540% (Andrews, Luo, & Aspara, 2014).
- Strengthen Branding: POP displays reinforce your brand awareness.
Key Tips For Effective POS Displays
- Strategic Placement: Placing your point-of-purchase in areas of high traffic will help drive your sales. Shoppers are 60% more likely to notice a product displayed at the end of an aisle. (National Retail Federation, 2016)
- Clear & Concise Messaging: Shoppers are in a hurry, and you need to capture their attention, fast! Stick to clear and concise messaging that communicates your brand and products!
- Design Impact: Create visually appealing displays with vibrant colours and engaging graphics.ย This can help drive impulse sales, of which make up to 62% of purchases (Popai, 2014)
- Highlight Promotions: Use point-of-purchase displays to showcase special offers, discounts, or new products. Make the promotional message prominent to grab attention and create a sense of urgency
- ย Leverage Technology: Incorporate digital elements like screens, QR codes or other interactive features. Studies have shown that interactive displays can increase customer engagement by an average of 60% (Popai, 2023).
Future Trends
- Interactive Displays: Engage customers with interactive elements like touchscreens, QR codes, or augmented reality (AR) features.
- Sustainability: 77% are of Irish consumers are willing to pay a higher than average price for a product that is produced/sourced locally or made from recycled, sustainable or eco-friendly materials (73%).
- AI Analytics:ย With the advent of AI, retailers will now be able to access real time customer data, getting instant feedback and analytics on how well their display operating. It will be exciting to see what comes of this in the future. We hope you found this newsletter helpful and packed with useful tips to improve your POP displays and strategies. In the meantime, why not check out our website at the link below.
