Impulse Buying
A survey by creditcards.com found that 84% of consumers have made an impulse purchase at some point, with 80% of these occurring in physical stores (Bluecart). This makes impulse buying a key area to leverage.
Here are six statistics that illustrate the power of impulse purchases and how they can be used to drive more sales!
The Stats
- Demographic Insights: According to GWI Gen Z and Millennials are identified as the most frequent impulse buyers, totalling up to almost 50% of all impulse purchases, with Boomers being the least likely to impulse buy.
- Gender Preferences in Impulse Purchases (online): Men are inclined towards electronics, with 49% of their impulse purchases falling into this category, while women predominantly indulge in clothes and shoes, accounting for 57% of their impulse buys (Statista, 2022).
- Marital Consumer Preferences: Consumer behaviours also varies significantly based on marital status. Single shoppers are reported to make 45% more impulse purchases compared to their married counterparts (invespcro.com).
- Psychological Triggers of Impulse Buying: Emotional responses from deals, limited-time offers, and immediate gratification play significant roles in driving impulse purchases (Various Sources).
- In-Store Experiences: Sensory experiences in physical stores lead to more impulsive purchases compared to online shopping. ** 10 shoppers base their buying decisions on what they see in-store.
- Brick & Motor Stores: A survey by Clear Channel found that 96% of Brits shop in stores, with 45% preferring to shop in stores only, 8% online only and 46% shopping both in-store and online.
What’s Next?
By utilising these statistics, we can refine our strategy for our retail and point of purchase marketing. This insight allows us to better understand our target audience’s customer persona and tailor our marketing efforts to effectively reach and engage them.
If you are looking for experts in retail & point-of-purchase displays, then get in touch today. At Propel, we have over 25 years of experiences working with the biggest names in retails!
Other Insights
